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Resume / CV


2022 - 2024

Senior SEO Copywriter  

  • Applied SEO principles to optimize short-form content for email campaigns, social posts, blogs, and digital ads. 

  • Conducted keyword research to inform content creation, ensuring alignment with industry trends and search intent. 

  • Developed and maintained editorial calendars, ensuring a consistent and cohesive brand voice. 

  • Produced campaign headlines, email topics, subject lines, and headers that resonated with the target audience while enhancing search engine visibility. 

2021 - 2023

Senior Content Strategist  
ADT Solar 

  • Led the development and execution of content strategies, resulting in an increase in online engagement and growth in lead generation. 

  • Collaborated with cross-functional teams for content alignment with brand messaging, SEO best practices, and overall business objectives. 

  • Conducted thorough content audits and competitor analyses to identify opportunities for improvement and innovation. 

  • Implemented user persona research to inform content creation and ensure a tailored and personalized user experience. 

2020 - 2021

Content Strategist
Online Optimism

  • Ensured seamless integration of content into digital platforms through collaboration with design and development teams. 

  • Executed content strategies for B2B and B2C clients, focusing on brand storytelling and audience engagement. 

  • Established KPIs and regularly conducted performance analysis to refine content strategies and optimize results. 

  • Utilized keyword research insights to enhance content relevance and discoverability across digital platforms. 

2017 - 2021

Freelance Copywriter 

  • Delivered high-quality copywriting services to various B2B and B2C clients on a project basis. 

  • Tailored content to specific target audiences, incorporating industry terminology and jargon. 

  • Managed multiple projects simultaneously, meeting tight deadlines in a fast-paced environment. 

  • Conducted content gap analyses to identify areas for content expansion and improvement. 


University of New Orleans Master’s Degree in English

Loyola University New Orleans Bachelor's Degree in English Writing

& Expertise

  • SEO Copywriting: Proficient in integrating SEO strategies and conducting keyword research to optimize content for search engines. 

  • User Experience: In-depth understanding of user persona research and its impact on crafting personalized and user-centric content. 

  • Brand Development: Adept at maintaining brand consistency across all content touchpoints. 

  • Email and Marketing Copy: Strong background in creating compelling SEO-friendly email campaigns and marketing copy. 

  • Project Management: Proficient in using MS Teams and Jira for project management. 

  • Industry Knowledge: Familiarity with ODM, ISVs (Independent Software Vendors), and Software Developer terminology, integrating SEO principles seamlessly.  

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