Senior SEO Copywriter
Resume / CV
Work
Experience
2022 - Present
Senior SEO Copywriter
LifeSeasons
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Applied SEO principles to optimize short-form content for email campaigns, social posts, blogs, and digital ads.
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Conducted keyword research to inform content creation, ensuring alignment with industry trends and search intent.
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Developed and maintained editorial calendars, ensuring a consistent and cohesive brand voice.
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Produced campaign headlines, email topics, subject lines, and headers that resonated with the target audience while enhancing search engine visibility.
2021-2023
Senior Content Strategist
ADT Solar
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Led the development and execution of content strategies, resulting in an increase in online engagement and growth in lead generation.
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Collaborated with cross-functional teams for content alignment with brand messaging, SEO best practices, and overall business objectives.
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Conducted thorough content audits and competitor analyses to identify opportunities for improvement and innovation.
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Implemented user persona research to inform content creation and ensure a tailored and personalized user experience.
2020 - 2021
Content Strategist
Online Optimism
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Ensured seamless integration of content into digital platforms through collaboration with design and development teams.
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Executed content strategies for B2B and B2C clients, focusing on brand storytelling and audience engagement.
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Established KPIs and regularly conducted performance analysis to refine content strategies and optimize results.
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Utilized keyword research insights to enhance content relevance and discoverability across digital platforms.
2017 - 2021
Freelance Copywriter
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Delivered high-quality copywriting services to various B2B and B2C clients on a project basis.
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Tailored content to specific target audiences, incorporating industry terminology and jargon.
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Managed multiple projects simultaneously, meeting tight deadlines in a fast-paced environment.
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Conducted content gap analyses to identify areas for content expansion and improvement.
Education
University of New Orleans Master’s Degree, 2022
Loyola University New Orleans Bachelor's Degree, 2017
Skills
& Expertise
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SEO Copywriting: Proficient in integrating SEO strategies and conducting keyword research to optimize content for search engines.
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User Experience: In-depth understanding of user persona research and its impact on crafting personalized and user-centric content.
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Brand Development: Adept at maintaining brand consistency across all content touchpoints.
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Email and Marketing Copy: Strong background in creating compelling SEO-friendly email campaigns and marketing copy.
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Project Management: Proficient in using MS Teams and Jira for project management.
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Industry Knowledge: Familiarity with ODM, ISVs (Independent Software Vendors), and Software Developer terminology, integrating SEO principles seamlessly.