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Resume / CV

Work
Experience

2017 - current

Freelance Copywriter 

  • Produced SEO-friendly content for clients in the tech and entertainment industries, including content for websites, blogs, and social media.

  • Ensured consistency with brand messaging while adapting to various tones and styles for different client audiences.

  • Optimized content using data-driven strategies.

2022 - 2024

Senior SEO Copywriter  
LifeSeasons

  • Created clear, engaging content and educational resources, ensuring alignment with the brand’s tone and improving customer engagement by 30%.

  • Developed content strategies based on SEO best practices, data analytics, and customer feedback.

  • Coordinated with international teams to adapt and localize content for global audiences.

2021 - 2023

Senior Content Strategist  
ADT Solar 

  • Led content creation for customer support and knowledge base systems, ensuring accuracy, clarity, and adherence to the company’s brand voice across digital channels.

  • Collaborated with global teams in marketing and product development to ensure consistent messaging across multiple regions and channels, supporting brand expansion.

  • Worked cross-functionally with design and development teams to maintain consistent customer support messaging nationally.

2020 - 2021

Content Strategist
Online Optimism

  • Developed engaging content, including blog posts, web pages, and marketing campaigns, enhancing brand voice consistency across digital platforms and improving customer engagement.

  • Provided editorial oversight, ensuring all published content was error-free and adhered to brand guidelines.

  • Mentored junior writers, offering feedback on content quality and adherence to brand guidelines.

Education

University of New Orleans Master’s Degree in English

Loyola University New Orleans Bachelor's Degree in English Writing

Skills
& Expertise

  • SEO Copywriting: Nearly 7 years of experience creating engaging, clear, and accurate customer-facing content.

  • Brand Voice & Consistency: Expertise in maintaining and reinforcing brand guidelines across multiple channels, ensuring coherence and consistency in tone and messaging for audiences.

  • Cross-Functional Collaboration: Proven ability to create unified messaging that aligns with corporate goals and enhances the customer experience.

  • Content Strategy: Skilled in using analytics and customer feedback to develop and refine content strategies, improving efficiency, accuracy, and user engagement.

  • Global Coordination & Localization: Experience working with international teams to ensure content is relevant and consistent across regions, supporting global expansion efforts.

  • Editing & Mentoring: Strong background in editing copy for consistency, accuracy, and adherence to brand standards, while providing mentorship and constructive feedback to junior writers.

  • CMS & HTML/CSS Knowledge: Proficient in using content management systems (CMS) and familiar with HTML/CSS to ensure accurate content publishing and management.

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