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Resume / CV

Work
Experience

2022 - 2024

Senior SEO Copywriter  
LifeSeasons

  • Applied SEO principles to optimize short-form content for email campaigns, social posts, blogs, and digital ads. 

  • Conducted keyword research to inform content creation, ensuring alignment with industry trends and search intent. 

  • Developed and maintained editorial calendars, ensuring a consistent and cohesive brand voice. 

  • Produced campaign headlines, email topics, subject lines, and headers that resonated with the target audience while enhancing search engine visibility. 

2021 - 2023

Senior Content Strategist  
ADT Solar 

  • Led the development and execution of content strategies, resulting in an increase in online engagement and growth in lead generation. 

  • Collaborated with cross-functional teams for content alignment with brand messaging, SEO best practices, and overall business objectives. 

  • Conducted thorough content audits and competitor analyses to identify opportunities for improvement and innovation. 

  • Implemented user persona research to inform content creation and ensure a tailored and personalized user experience. 

2020 - 2021

Content Strategist
Online Optimism

  • Ensured seamless integration of content into digital platforms through collaboration with design and development teams. 

  • Executed content strategies for B2B and B2C clients, focusing on brand storytelling and audience engagement. 

  • Established KPIs and regularly conducted performance analysis to refine content strategies and optimize results. 

  • Utilized keyword research insights to enhance content relevance and discoverability across digital platforms. 

2017 - 2021

Freelance Copywriter 

  • Delivered high-quality copywriting services to various B2B and B2C clients on a project basis. 

  • Tailored content to specific target audiences, incorporating industry terminology and jargon. 

  • Managed multiple projects simultaneously, meeting tight deadlines in a fast-paced environment. 

  • Conducted content gap analyses to identify areas for content expansion and improvement. 

Education

University of New Orleans Master’s Degree in English

Loyola University New Orleans Bachelor's Degree in English Writing

Skills
& Expertise

  • SEO Copywriting: Proficient in integrating SEO strategies and conducting keyword research to optimize content for search engines. 

  • User Experience: In-depth understanding of user persona research and its impact on crafting personalized and user-centric content. 

  • Brand Development: Adept at maintaining brand consistency across all content touchpoints. 

  • Email and Marketing Copy: Strong background in creating compelling SEO-friendly email campaigns and marketing copy. 

  • Project Management: Proficient in using MS Teams and Jira for project management. 

  • Industry Knowledge: Familiarity with ODM, ISVs (Independent Software Vendors), and Software Developer terminology, integrating SEO principles seamlessly.  

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