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Canal HR

Skills

- SEO strategy
- Copywriting
- Keyword Research
- Google Ranking Content Creation

Scope

- Create an informative whitepaper that captures traffic from a high volume keyword
- Establish company as an authority on the subject
- Build trust between company and consumer

Canal HR is a small professional employer organization that specializes in payroll, risk management, and worker's compensation claims.

As a Content Strategist, I researched and wrote a compelling whitepaper that generated leads on a highly searched keyword.

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