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ADT Solar
Skills
- Search Engine Optimization
- Keyword Research
- Dynamic Copywriting
- Content Planning
Scope
- Create educational, interesting, and easy-to-understand content at every level of the sales funnel
- Write engaging copy that generates leads
- Make the benefits of renewable energy and sustainability approachable
Formerly Sunpro Solar, ADT Solar was a leading solar panel installer in the U.S. Our content educated consumers on the benefits of renewable energy and led the charge for energy efficiency.
As a Senior Content Strategist, I produced complex, yet engaging copy that suited top, mid, and bottom-of-the-funnel readers. My content drove traffic to the website by ranking high on Google SERPs and featured snippets. also collaborated cross-departmentally on lead-generating concepts,
