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Femetry
Skills
- Content Strategy
- SEO Copywriting
- Social Media Management
- Email Marketing
- Keyword Research
Scope
- Raise awareness
- Position the brand as a credible subject matter expert
- Build trust among customers
Femetry is a line of all-natural supplements that support people with Interstitial Cystitis (IC).
As the Senior SEO Copywriter for this brand, I was the Keeper of the Voice. I wrote informative, easily digestible copy, such as blogs, ingredient glossaries, printed assets, email campaigns, and social media posts. I also routinely collaborated with experienced physicians to ensure accuracy and relevancy.
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